The New Food Revolution. A comprehensive trend study on cultured meat and its impact on society, the food industry and the future of meat consumption.

A new report by Merck on the impact of cultivated meat.

At Merck, we won’t actually produce and sell cultured meat. Instead, our focus as technology enabler is to enable the scalable and safe production of cultured meat.

The report has five chapters:

Chapter One: Is the world ready for cultured meat?

Chapter Two: How much naturalness does the modern diet need?

Chapter Three: Can we have all of the sizzle but less of the harm?

Chapter Four: Who might be the work force of our future food system? 27

Chapter Five: A cultured meat society – What innovations are needed?